A Campaign for Real Beauty.

1. What were your gut reactions to this commerical?

and

2. What do you think about the central message of the commercial? Be specific and give examples to support your ideas.


Many times before I have been exposed to the ugly truth about how our society conveys beauty to our youth. Diet pills, magazines and advertisements, they all teach our youth about how they should look. Through other projects I have completed, I have learned some shocking statistics, such as, 80% of fourth grade girls have been on a fad diet, the average weight of a model is 23% lower than that of an average women, as many as 10 million women and girls suffer from an eating disorder, and the shocking fact that Americans spend approximately $12.4 million on cosmetic procedures each year. These facts show that our countries gone out of control when it comes to exposing women in the media. I appreciate that popular companies such as Dove are trying to make people aware of these facts, and would like to see more cosmetic companies do the same. I want to see a message go out to our youth that you are beautiful no matter what you look like, and it is truly unfortunate if someone can only see "skin deep".



To see the video I saw before writing this post go to:
http://www.youtube.com/watch?v=epOg1nWJ4T8